A Bold Approach to Conversations About Inclusion and Diversity

The Culture of Inclusion team came to me for ideas on how to rebrand their booth for our annual customer event. Instead of settling for a surface-level makeover, I advocated for a complete reimagining — a dynamic, interactive space designed to captivate and educate. Together, we transformed a traditional stop-and-stare setup into a vibrant destination, actively drawing attendees in with compelling thought leadership on inclusion and diversity. This innovative approach didn't just refresh a booth; it ignited meaningful dialogues and left a lasting impact, challenging norms and allowing us to build a genuine connection with our customers.

Role: Creative Direction, Art Director, Copywriter, Video Team