24toCode Hackathon

Our Talent Acquisition team needed to be able to find and source technical talent in unique ways that other competitors might not be doing. I was approached to come up with a solution. My idea: Host a hackathon to gain access to those types of people. We piloted the event in the Cleveland before partnering with IT to host several more after, including in Milwaukee. The event grew in popularity very quickly. As a result of the event, we’ve hired some great, talented people and built more brand awareness in the communities where we hosted these events.

Role: Concept/Idea, Creative Direction, Art Director, Marketing (Int/Ext)