Setting the Tone: Crafting an Unconventional Video for Cultural Reinvention

Tasked with crafting a video for a new global internal workshop aimed at reenergizing employees and introducing evolved values, my team and I wanted to create something truly impactful. Recognizing the need for an attention-grabbing and thought-provoking piece that would set the tone from the outset, we aimed beyond the ordinary, opting for a functional yet creatively unconventional approach. Collaborating with a talented New York-based artist , David Famous, we came up with the video below — an unconventional yet warmly received film that resonated with our audience (that’s still used to this day).

Role: Creative Direction, Script Input